The Dilemma of the Great Development of Rural Tourism from the Sustainable Environment Perspective

Table 2

Main categories formed by spindle coding.

Main category	Corresponding concepts and subcategories	The meaning of category
Social norms	Distribution mode; Structured barriers; Evaluation criteria; Trust mechanism; Conflicts of interest; Property rights	Fair and equitable distribution is conducive to stimulate the enthusiasm of villagers to participate in rural tourism, villagers’ inertial lifestyle and evaluation criteria have certain structural obstacles to the development of rural tourism, and for the trust mechanism between people, conflicts of interest and the norms of property rights system, etc. have different regular manifestations.
Value structure	Tourism principles; Tourism information; Tourism management; Tourism environment; Tourism motivation; Tourism trust; Tourism resources	The determination of the value of rural tourism products depends on transportation, time, cost, information, management, trust, tourism resources, and motivation to initiate tourism activities, and they together constitute the brand value structure of rural tourism.
Resource allocation	Policy incentives; Resource integration Resource access; Resource barriers; Competitive conditions	Encouraging the development of rural tourism is conducive to the rapid development of rural tourism, but the integration of rural tourism resources, difficult access and resource utilization obstacles, tourism products, location disadvantage, and related industries supporting the development of rural tourism are the bottleneck of sustainable development of rural tourism.