Model of Urban Marketing Strategy Based on Ecological Environment Quality

Table 4

Factor loadings and significant levels of indicators.

Variable	Indicator	Factor loading	T value
City recognition	CR1	0.69	11.21
	CR2	0.75	11.17
	CR3	0.82	11.92
City reputation	CP1	0.82	14.54
	CP2	0.81	14.85
	CP3	0.75	13.59
Perceived quality	PQ1	0.68	11.66
	PQ2	0.75	11.61
	PQ3	0.85	12.86
	PQ4	0.84	12.75
Well-being & security	WS1	0.80	15.28
	WS2	0.60	10.64
	WS3	0.85	16.33
	WS4	0.71	12.91
	WS5	0.78	14.70
City image	CI1	0.77	15.49
	CI2	0.77	15.74
	CI3	0.80	16.54
	CI4	0.85	18.09
	CI5	0.78	15.91
	CI6	0.81	16.94
	CI7	0.88	19.27
	CI8	0.88	19.12
	CI9	0.89	19.36
Ecological quality	EQ1	0.86	17.02
	EQ2	0.85	16.58
	EQ3	0.60	10.60