Effect of Social Beliefs on Consumption of Dairy Products and Its Predicting Factors Based on the Transtheoretical Model: A Population-Based Study

Table 1

People’s scores depending on their agreement with beliefs mentioned in the questionnaire.

Advantage questions	Scores/5 Mean ± SD
1. Consuming dairy products is good for your body	4.19 ± 0.92
2. Eating dairy products can help prevent diseases	4.19 ± 0.89
3. Dairy products could be a good alternative for unhealthy food products	3.99 ± 1.05
4. Eating dairy products makes human beings feel happy and joyful	3.68 ± 1.17
5. Dairy products cause diversity in diet	3.66 ± 1.09
6. Advertisements are effective in the people consumption rate	3.64 ± 1.30
7. My religion recommends us to consume dairy products	3.63 ± 1.31
8. Consuming dairy foods can help people lose their weight	3.55 ± 1.27
9. Other people eat dairy products too	3.11 ± 1.39
Disadvantage questions
1. I Worry about the chemicals used in dairy products	4.13 ± 1.20
2. Dairy products soon become damaged and their use time is limited	3.58 ± 1.26
3. Dairy foods are expensive	3.56 ± 1.41
4. Advertisements on dairy intake are not enough	3.48 ± 1.39
5. Dairy consumption is not common in family and society	3.42 ± 1.34
6. Most dairy products are tasteless or taste bad	3.30 ± 1.36
7. Dairy diversity in the markets is low	3.22 ± 1.31
8. It is hard to find a delicious dairy product	3.18 ± 1.31

SD: standard deviation.