Research Article
[Retracted] Impact of Factors of Online Deceptive Reviews on Customer Purchase Decision Based on Machine Learning
Table 2
Results of the principal component analysis.
| Component | Initial eigenvalues | Extraction sums of squared loadings | Rotation sums of squared loadings | Total | % of variance | Cumulative % | Total | % of variance | Cumulative % | Total | % of variance | Cumulative % |
| 1 | 3.190 | 45.570 | 45.570 | 3.190 | 45.570 | 45.570 | 3.018 | 43.111 | 43.111 | 2 | 2.042 | 29.169 | 74.739 | 2.042 | 29.169 | 74.739 | 2.131 | 30.442 | 73.553 | 3 | 0.921 | 13.156 | 87.894 | 0.921 | 13.156 | 87.894 | 1.004 | 14.341 | 87.894 | 4 | 0.615 | 8.786 | 96.680 | | | | | | | 5 | 0.202 | 2.890 | 99.571 | | | | | | | 6 | 0.018 | 0.261 | 99.831 | | | | | | | 7 | 0.012 | 0.169 | 100.00 | | | | | | |
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