Research Article

[Retracted] Impact of Factors of Online Deceptive Reviews on Customer Purchase Decision Based on Machine Learning

Table 2

Results of the principal component analysis.

ComponentInitial eigenvaluesExtraction sums of squared loadingsRotation sums of squared loadings
Total% of varianceCumulative %Total% of varianceCumulative %Total% of varianceCumulative %

13.19045.57045.5703.19045.57045.5703.01843.11143.111
22.04229.16974.7392.04229.16974.7392.13130.44273.553
30.92113.15687.8940.92113.15687.8941.00414.34187.894
40.6158.78696.680
50.2022.89099.571
60.0180.26199.831
70.0120.169100.00