Research Article
[Retracted] Impact of Factors of Online Deceptive Reviews on Customer Purchase Decision Based on Machine Learning
Table 3
Rotated component matrix.
| | 1 | 2 | 3 |
| Deceptive sentiment intensity | | 0.981 | | Deceptive sentiment polarity | | 0.974 | | Volumn of deceptive reviews | 0.913 | | | Length of deceptive reviews | | | 0.988 | Deceptive release frequency | 0.573 | | | Deceptive credit rating | 0.955 | | | Deceptive positive feedback rate | 0.967 | | |
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