[Retracted] Impact of Factors of Online Deceptive Reviews on Customer Purchase Decision Based on Machine Learning

Table 3

Rotated component matrix.

	1	2	3
Deceptive sentiment intensity		0.981
Deceptive sentiment polarity		0.974
Volumn of deceptive reviews	0.913
Length of deceptive reviews			0.988
Deceptive release frequency	0.573
Deceptive credit rating	0.955
Deceptive positive feedback rate	0.967