Research Article
[Retracted] Impact of Factors of Online Deceptive Reviews on Customer Purchase Decision Based on Machine Learning
Table 6
Results of multiple linear regression.
| Model | Nonstandardized coefficient | Standardized coefficient | t | Sig. | Collinearity statistics | B | Standard error | Beta | Tolerance | VIF |
| 1 (constant) | −16.825 | 9.191 | | −1.831 | 0.071 | | | Volume of deceptive reviews | 23.627 | 9.260 | 0.054 | 2.552 | 0.013 | 0.957 | 1.045 | Deceptive sentiment intensity | 1.612 | 0.034 | 0.981 | 47.439 | 0.000 | 0.997 | 1.003 | Depth of deceptive reviews | 0.109 | 0.062 | 0.037 | 1.755 | 0.083 | 0.958 | 1.044 |
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