Research Article

[Retracted] Impact of Factors of Online Deceptive Reviews on Customer Purchase Decision Based on Machine Learning

Table 6

Results of multiple linear regression.

ModelNonstandardized coefficientStandardized coefficienttSig.Collinearity statistics
BStandard errorBetaToleranceVIF

1 (constant)−16.8259.191−1.8310.071
Volume of deceptive reviews23.6279.2600.0542.5520.0130.9571.045
Deceptive sentiment intensity1.6120.0340.98147.4390.0000.9971.003
Depth of deceptive reviews0.1090.0620.0371.7550.0830.9581.044