Research Article
[Retracted] Impact of Factors of Online Deceptive Reviews on Customer Purchase Decision Based on Machine Learning
Table 7
Results of multiple linear regression.
| Model | Nonstandardized coefficient | Standardized coefficient | t | Sig. | Collinearity statistics | B | Standard error | Beta | Tolerance | VIF |
| 1 (constant) | −15.242 | 9.055 | | −1.683 | 0.097 | | | Volume of deceptive reviews | 10.823 | 4.490 | 0.051 | 2.410 | 0.018 | 0.951 | 1.052 | Deceptive sentiment polarity | 0.109 | 0.062 | 0.037 | 1.751 | 0.084 | 0.952 | 1.050 | Depth of deceptive reviews | 1.612 | 0.034 | 0.981 | 47.222 | 0.000 | 0.996 | 1.004 |
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