Research Article
[Retracted] Impact of Factors of Online Deceptive Reviews on Customer Purchase Decision Based on Machine Learning
Table 8
Results of multiple linear regression.
| Model | Nonstandardized coefficient | Standardized coefficient | t | Sig. | Collinearity statistics | B | Standard error | Beta | Tolerance | VIF |
| 1 (constant) | −366.998 | 44.058 | | −8.375 | 0.000 | | | Deceptive sentiment intensity | 123.715 | 31.403 | 0.282 | 3.940 | 0.000 | 0.913 | 1.095 | Depth of deceptive reviews | 0.327 | 0.206 | 0.112 | 1.585 | 0.117 | 0.944 | 1.059 | Deceptive credit rating | 500.603 | 42.499 | 0.828 | 11.779 | 0.000 | 0.946 | 1.057 |
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