Research Article

[Retracted] Impact of Factors of Online Deceptive Reviews on Customer Purchase Decision Based on Machine Learning

Table 8

Results of multiple linear regression.

ModelNonstandardized coefficientStandardized coefficienttSig.Collinearity statistics
BStandard errorBetaToleranceVIF

1 (constant)−366.99844.058−8.3750.000
Deceptive sentiment intensity123.71531.4030.2823.9400.0000.9131.095
Depth of deceptive reviews0.3270.2060.1121.5850.1170.9441.059
Deceptive credit rating500.60342.4990.82811.7790.0000.9461.057