Research Article
[Retracted] Impact of Factors of Online Deceptive Reviews on Customer Purchase Decision Based on Machine Learning
Table 9
Results of multiple linear regression.
| Model | Nonstandardized coefficient | Standardized coefficient | t | Sig. | Collinearity statistics | B | Standard error | Beta | Tolerance | VIF |
| 1 (constant) | −334.483 | 39.516 | | −8.464 | 0.000 | | | Deceptive sentiment polarity | 52.707 | 14.414 | 0.250 | 3.657 | 0.000 | 0.923 | 1.083 | Depth of deceptive reviews | 0.200 | 0.198 | 0.068 | 1.010 | 0.316 | 0.949 | 1.054 | Deceptive positive feedback rate | 544.849 | 43.458 | 0.836 | 12.537 | 0.000 | 0.968 | 1.033 |
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