Research Article

[Retracted] Impact of Factors of Online Deceptive Reviews on Customer Purchase Decision Based on Machine Learning

Table 9

Results of multiple linear regression.

ModelNonstandardized coefficientStandardized coefficienttSig.Collinearity statistics
BStandard errorBetaToleranceVIF

1 (constant)−334.48339.516−8.4640.000
Deceptive sentiment polarity52.70714.4140.2503.6570.0000.9231.083
Depth of deceptive reviews0.2000.1980.0681.0100.3160.9491.054
Deceptive positive feedback rate544.84943.4580.83612.5370.0000.9681.033