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Business model | Marketing strategy |
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Orientation according to the lifestyle of the individual | Shared responsibility between employer and employee, where a healthy lifestyle can contribute to a better productivity. |
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We are togheter and strong | Improve the lifestyle with the help of social groups. |
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Gyms | Based on a set of changes into the lifestyle, including physical activities, diet therapies, and use of food supplement, among others. |
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Do a healthy diet yourself | This model offers a diagnostic tool where, based on the person’s food ingestion, it can create a diet plan to improve a healthy diet. |
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In, out | Similar to the 4th plan reported above. In this, the person describes the food intake but also some phenotype parameters in order to receive diet counseling. |
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Test and execute until the end | Offers an interactive feedback about a person’s health progress, which allows toadjust the diet counseling as needed. |
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Orientation about the lifestyle | Inclusion of genetic information, data about food intake, and the person’s phenotype, in order to obtain a personalized counseling on lifestyle, diet terapy, control of stress activity, and time management. |
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Face to face | In person treatment, where anthropometric data and food consumption of the cliente are obtained by a face-to-face interview. |
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We tell you | Use of mass media as a healthy diet education method. |
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