Using Media to Promote Public Awareness of Early Detection of Kaposi’s Sarcoma in Africa
Table 4
Open-ended responses regarding suggestions for improvement and perceived inappropriate content amongst a community-based sample of Ugandan adults exposed to common media forms regarding KS awareness and early detection.
Question and response
No. (%) of participants endorsing (N = 420)
What do you think should be added to the media to help you or others understand it better?
More information on the cause of KS
9 (2.1%)
More KS images
6 (1.4%)
More information encouraging health-seeking with KS
4 (0.95%)
KS prevention
4 (0.95%)
Testimonies and before and after photographs of survivors
2 (0.48%)
KS transmission
2 (0.48%)
KS progression
1 (0.24%)
HIV-specific information and images
1 (0.24%
Information on other cancers
1 (0.24%)
KS in children
1 (0.24%)
Is there anything that you or people in your community might find offensive/inappropriate/disturbing in the way the characters look, their actions, or the words they are using?
Something offensive/inappropriate/disturbing
16 (3.8%)
What might be offensive/inappropriate/disturbing, and why?
People seeking help from traditional healers was troubling
4 (0.95%)
Images of KS lesions were distressing
4 (0.95%)
Scene where woman exposes her inner thigh to show lesions was embarrassing
3 (0.71%)
Could not recall the exact scene
3 (0.71%)
Scene depicting the skin punch biopsy process was disturbing
