Reaching Perinatal Women Online: The Healthy You, Healthy Baby Website and App

Table 1

Perinatal women and PHCP online needs and preferences for health lifestyle information.

Perinatal mother’s online needs	Primary health care providers’ (PHCPs) online needs
Content; (i) Factual practical information on one central website; (ii) Q&As to immediate concerns without having to wait/pay for a doctor’s appointment; (iii) Information on parent rather than child focused issues; (iv) Reassurance about normality of concerns; (v) Information on healthy diets, safe foods, and quick low-cost recipes; (vi) Tips to control their weight; (vii) Tips on safe and realistic exercise; (viii) Information for their partners; (ix) Details of support and social activities available in their local area	Content; (i) Positive information for parents on what they can do not what they should do; (ii) Importance of adopting lifestyle changes, listing benefits to parents and child, and potential complications/risks if not adopted; (iii) Information about healthy eating options, for example, intake of sugary drinks; (iv) Outline of diets that are easy to achieve and not too expensive; (v) Role of depression and obesity and how to recognise and manage these; (vi) What foods should be given to children and in what amounts; (vii) Ways to incorporate recommendations into their busy and demanding lifestyles; (viii) Local information on what support is available and where to go for this; (ix) Links to support; (x) Monthly newsletters with links to further reading
Format; (i) Friendly but professional writing style; (ii) Easy to read and navigate; (iii) Basic information with links to further reading; (iv) Self-assessment quizzes with relevant advice and ideas to support change; (v) Information presented according to stages of pregnancy or child development; (vi) Noninvasive followup via email, app alerts, or SMS; (vii) Forums and blogs but limited by reliability of peer information and time commitment	Format; (i) Easy and fun to read; (ii) Information that is quick to upload; (iii) Use language, icons, animations, photos, and graphics that would attract mothers; (iv) Interactive website information