Table 2: Examples of intervention features for behavioral adoption.

Theoretical constructs Theoretical techniquesIntervention examples

Behavioral beliefs, social norms, perceived risk() Provide information on consequences
() Provide normative information about others’ behaviors
(i) Article on benefits of breastfeeding
(ii) Articles mentioning recommendations from AAP and other groups
(iii) Article describing statistics about breastfeeding
(iv) Slideshow with picture of average parents role modeling healthy eating

Outcome evaluations, attitudes() Acknowledgement of feelings, motivations
() Emotion-based messages
(i) “I promise” statement to help mothers articulate their commitment to their baby and why

Self-efficacy and improving self-efficacy via social modeling, mastery experiences, social persuasion () Barrier identification
() Model/demonstrate the behavior
() Provide general encouragement
() Prompt goal setting
(i) Article on common challenges during breastfeeding
(ii) Video of breastfeeding mother
(iii) Encouraging text messages and statements within articles
(iv) Goal setting tool

Relevant knowledge() Feeding and nutrition knowledge(i) Article on how breastmilk is produced
(ii) Glossary to define terms

Behavioral capability() Provide instruction
() Demonstrate the behavior
(i) Video of woman demonstrating how to latch a baby onto her breast
(ii) Stills of how to swaddle a baby
(iii) Table showing suggested bottle volumes by age
(iv) Step-by-step instructions for introducing solid foods

Self-regulation() Prompt goal setting
() Prompt self-monitoring of behavior
() Stress management
(i) Growth tracker
(ii) Goal setting tool
(iii) Baby/family simplified meal planner
(iv) Call to action where mothers are prompted to upload photo of their child doing one of the core messages
(v) Breastfeeding tracker
(vi) Taste tracker
(vii) Article on taking care of oneself after delivery
(viii) Articles reminding mothers to reach out to social support system
(ix) Tone that recognizes all emotions are normal