Research Article

User Engagement Associated with Web-Intervention Features to Attain Clinically Meaningful Weight Loss and Weight Maintenance in Rural Women

Table 1

Women’s level of web-feature engagementa (tertiles) by intervention phase.

Web featureLowModerateHigh
Median (n)RangeMedian (n)RangeMedian (n)Range

Phase 1b initial weight loss (baseline–6 months)
Messages21.5 (60)0–4979.5 (62)51–98122 (57)99–199
Self-tracking25 (60)1–4364 (62)44–77103 (57)78–230
Phase 2c weight maintenance (6–18 months)
Hot topic messages0 (55)0–29 (43)3–1833 (61)19–71
Self-tracking4 (49)0–1447 (51)15–6078 (59)61–144

aEngagement was measured by the number of “clicks” on a web-feature. Median is displayed due to nonnormal distributions and (n) represents the number of individuals in a tertile, noting tertile numbers may vary due to frequency of “clicks” clustered at or near the cut points. bPhase 1: women received a range of 1–5 new theory-based messages per week, posted once weekly over 26 weeks, for a total of 95. cPhase 2: women received 26 new hot topic messages posted biweekly during months 6 to 12 and posted monthly from months 12 to 18.