The Impact of the Tips from Former Smokers® Campaign on Reducing Cigarette Smoking Relapse

Figure 1

Model-predicted^a cigarette smoking relapse by mean observed past-quarter Tips campaign GRPs (95% CI) among former smoking^b adults. ^aThe analytic model adjusted for weights and the following covariates: sex, race/ethnicity, education, having family or friends who smoke, household income, whether one or more smokers live in the household, whether one or more children live in the household, whether participants have physical health conditions, and whether participants have mental health conditions. ^bFormer smokers were participants who reported smoking “every day” or “some days” (current smoking) in Spring 2014 and subsequently reported smoking “not at all” for at least one wave thereafter.