An Investigation of Value Updating Bidders in Simultaneous Online Art Auctions

Table 6

Managerial Implications.

Findings	Managerial Implications
Reactors bid on fewer items and mostly on high-priced items	– Provide more potable information about the artist and the artwork such as price trend, performance of other items of the artist in the auction
	– Provide customized support through account managers
Reactors bid more in the second half than in the first half of the auction	– Managers have time (1-2 days in a 3 day auction) to offer solutions to these bidders