Research on the Construction of an e-Commerce Marketing System Based on the Wireless Sensor Network

Table 1

Marketing evaluation index system.

Index number	First-level indicator	Second-level indicator	Third-level indicator
1	Financial capability	Return on assets	Current ratio
		Asset turnover rate	Customer complaint rate
		Operating income growth rate	Customer complaint handling rate
2	Customer service ability	Cold chain distribution accuracy	The freshness of agricultural products
		On-time rate of cold chain distribution	The time rate of information delivery
		Logistics service integration	Information transmission accuracy
3	Information technology capabilities	Information coverage	Technical compatibility
		Information sharing degree	The utilization rate of refrigerated trucks