Analysis of Tourist Satisfaction Index Based on Structural Equation Model

Table 4

Differences in tourist satisfaction by gender.

Measurement standard	Satisfaction	Influencing factors	Satisfaction	Male satisfaction	Female satisfaction	value
Scenic spot	7.14	Landscape	7.25	7.27	7.24	0.168
		Appreciate the value	7.22	7.15	7.25	0.135
		Environment	7.10	7.20	7.10	0.129
		Toll	7.02	7.00	6.89	0.131
Entertainment	7.06	Full facilities	7.01	7.02	6.97	0.161
		Rich in activities	7.05	7.04	7.07	0.035
		Special	7.12	7.10	7.14	0.153
Stay	6.82	Health	6.80	6.73	6.82	0.137
		Comfortable	6.93	6.87	6.96	0.133
		Price	6.70	6.85	6.68	1.112
Shopping	6.70	Product category	6.66	6.49	6.75	0.001
		Commodity price	6.60	6.56	6.73	0.126
		Shopping	6.81	6.90	6.79	0.094
Travel	6.54	Convenient	6.53	6.52	6.54	0.206
		Full facilities	6.55	6.57	6.53	0.150
Food	6.52	Taste	6.40	6.71	6.13	0.004
		Environment	6.50	6.66	6.38	0.015
		Feature	6.69	6.74	6.56	0.068