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Mobile Information Systems
Volume 2016 (2016), Article ID 1069581, 15 pages
Research Article

Study on Mobile Augmented Reality Adoption for Mayo Language Learning

1Departamento de Ingeniería Eléctrica y Computación, Universidad Autónoma de Ciudad Juárez, Ciudad Juárez, CHIH, Mexico
2Departamento de Ingeniería Industrial y Manufactura, Universidad Autónoma de Ciudad Juárez, Ciudad Juárez, CHIH, Mexico
3Departamento de Ciencias de la Computación, Centro de Investigación Científica y de Educación Superior de Ensenada, Ensenada, BC, Mexico

Received 20 April 2016; Revised 10 August 2016; Accepted 28 August 2016

Academic Editor: Juan C. Cano

Copyright © 2016 Erasmo Miranda Bojórquez et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


This paper presents the results of a study applied to undergraduates in order to know how the cultural dimensions affect their perceptions of the acceptance and use of new technologies in a student-centered learning environment. A total of 85 undergraduate students from the Autonomous Indigenous University of Mexico (UAIM) participated in the study. Each student was asked to use a mobile augmented reality (MAR) application designed to learn Mayo language (language spoken in Northwestern Mexico). Afterwards, the students responded to a survey with items concerning the use and technology acceptance and about cultural dimensions of individualism and uncertainty avoidance. Structural equation modeling (SEM) was used to analyze the data collected from students. Results provide evidence that the individualism contributes positively to perceived ease of use of the MAR app, and uncertainty avoidance has no impact. The findings showed that the MAR system could be easily used if it includes a natural way to promote collaborative work. In addition, to gain the trust of students, the uncertainty avoidance needs to be reduced by enriching the help information offered for app use.