Design and Evaluation of Smart Mobile Services for Cross-Channel Shopping

Table 5

Main effect of innovativeness on participants’ satisfaction with each prototype.

Dependent variable		Innovativeness
		Mean	SD	df	SS	MS
Participants’ satisfaction	SmartMall	69.643	9.419	1	338.9	338.9	4.107	0.053
	SmartWatch	66.161	10.701	1	595.9	595.9	5.936	0.022
	SmartFit	69.732	7.915	1	19.7	19.73	0.296	0.591

Significant at 0.05 level; significant at 0.1 level.