Design and Evaluation of Smart Mobile Services for Cross-Channel Shopping

Table 6

Influential factors on participants’ satisfaction with each prototype.

	Independent variable	Std. error	Adjusted	Standardized coefficients
SmartMall	Absorption	1.312	0.365	0.447	2.91
SmartMall	Attitude to play medium game	1.783			−2.884
SmartWatch	Absorption	1.458	0.398		2.82
	Innovativeness	0.457			−2.161
SmartFit	Shopping quickly	1.045	0.357		−3.086
	Online shopping frequency	0.705		0.448	2.897

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