The Effects of Consumer Innovativeness on Mobile App Download: Focusing on Comparison of Innovators and Noninnovators

Table 1

Demographics and mobile device usage in the two groups.

	Innovators		Noninnovators		t-value
	Mean	SD	Mean	SD
Demographic characteristics
Age	30.214	12.256	32.584	11.823	1.29
Gender (female = 1)	0.464	0.503	0.553	0.498	1.19
Income (more than $100,000 per year = 1)	0.428	0.499	0.346	0.477	1.10
Residence (urban area = 1)	0.463	0.503	0.445	0.498	0.25
Features of mobile device usage
Purchase price of mobile device ($)	126.786	88.134	121.165	100.014	0.50
Voice traffic fees per month ($)	30.874	19.823	32.782	17.737	0.65
Number of text messages per month	534.855	965.136	435.423	612.502	0.97
Mobile Internet traffic fees per month ($)	4.192	10.833	5.660	10.868	0.90
Observations	56		202