The Effects of Consumer Innovativeness on Mobile App Download: Focusing on Comparison of Innovators and Noninnovators

Table 2

Summary statistics for variables included in the model.

Variables	Observation	Mean	SD
Dependent variables
Number of app downloads in one month	2,492	3.638	6.862
Innovativeness
Noninnovator dummy	258	0.783	0.413
Time control (user level)
Months since adoption	2,492	5.759	3.504
Time control (market level)
Calendar month of initial download	2,492	12.241	3.504
Demographic control variables
Age	258	32.070	11.934
Gender (female = 1)	258	0.535	0.500
Income (more than $100,000 per year = 1)	258	0.364	0.482
Region (urban area = 1)	258	0.450	0.498
Device usage control variables
Purchase price of mobile device ($)	258	12.139	9.751
Voice traffic fees per month ($)	258	32.368	18.187
Number of text messages per month	258	456.997	631.306
Mobile Internet traffic fees per month ($)	258	5.342	10.856