Research Article
The Effects of Consumer Innovativeness on Mobile App Download: Focusing on Comparison of Innovators and Noninnovators
Table 2
Summary statistics for variables included in the model.
| Variables | Observation | Mean | SD |
| Dependent variables | Number of app downloads in one month | 2,492 | 3.638 | 6.862 | Innovativeness | Noninnovator dummy | 258 | 0.783 | 0.413 | Time control (user level) | Months since adoption | 2,492 | 5.759 | 3.504 | Time control (market level) | Calendar month of initial download | 2,492 | 12.241 | 3.504 | Demographic control variables | Age | 258 | 32.070 | 11.934 | Gender (female = 1) | 258 | 0.535 | 0.500 | Income (more than $100,000 per year = 1) | 258 | 0.364 | 0.482 | Region (urban area = 1) | 258 | 0.450 | 0.498 | Device usage control variables | Purchase price of mobile device ($) | 258 | 12.139 | 9.751 | Voice traffic fees per month ($) | 258 | 32.368 | 18.187 | Number of text messages per month | 258 | 456.997 | 631.306 | Mobile Internet traffic fees per month ($) | 258 | 5.342 | 10.856 |
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