Research Article
The Effects of Consumer Innovativeness on Mobile App Download: Focusing on Comparison of Innovators and Noninnovators
Table 3
Main results of the regression model 1: base model.
| Variables | Base models | Model 1-1: no market control | Model 1-2: market control using calendar month |
| Intercept | 2.146 | −0.139 | (0.515) | (0.576) | Noninnovator | 4.578 | −0.230 | (0.631) | (0.084) | Months since adoption | 0.008 | −0.336 | (0.059) | (0.088) | Noninnovator × months since adoption | −0.464 | −0.715 | (0.088) | (0.103) | Calendar month | — | 0.761 | (0.090) | Demographic control variables | Age | 0.134 | 0.075 | (0.137) | (0.135) | Gender (female, %) | −1.053 | −1.261 | (0.271) | (0.268) | Income (more than $100,000 per year, %) | 1.190 | 1.062 | (0.294) | (0.290) | Region (urban area, %) | −0.382 | 0.108 | (0.279) | (0.281) | Device usage control variables | Device purchase price ($) | −0.414 | −0.440 | (0.134) | (0.132) | Voice traffic fees ($) | −0.070 | 0.106 | (0.134) | (0.134) | Instances of text usage | −0.125 | −0.146 | (0.139) | (0.137) | Online Internet traffic fees ($) | 1.410 | 1.300 | (0.133) | (0.132) | Observations | 2,492 | 2,492 | R2 | 0.188 | 0.214 |
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Note. , , and ( ) is standard error.
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