The Effects of Consumer Innovativeness on Mobile App Download: Focusing on Comparison of Innovators and Noninnovators

Table 3

Main results of the regression model 1: base model.

Variables	Base models
	Model 1-1: no market control	Model 1-2: market control using calendar month
Intercept	2.146	−0.139
	(0.515)	(0.576)
Noninnovator	4.578	−0.230
	(0.631)	(0.084)
Months since adoption	0.008	−0.336
	(0.059)	(0.088)
Noninnovator × months since adoption	−0.464	−0.715
	(0.088)	(0.103)
Calendar month	—	0.761
		(0.090)
Demographic control variables
Age	0.134	0.075
	(0.137)	(0.135)
Gender (female, %)	−1.053	−1.261
	(0.271)	(0.268)
Income (more than $100,000 per year, %)	1.190	1.062
	(0.294)	(0.290)
Region (urban area, %)	−0.382	0.108
	(0.279)	(0.281)
Device usage control variables
Device purchase price ($)	−0.414	−0.440
	(0.134)	(0.132)
Voice traffic fees ($)	−0.070	0.106
	(0.134)	(0.134)
Instances of text usage	−0.125	−0.146
	(0.139)	(0.137)
Online Internet traffic fees ($)	1.410	1.300
	(0.133)	(0.132)
Observations	2,492	2,492
R^2	0.188	0.214

Note. , , and ( ) is standard error.