The Effects of Consumer Innovativeness on Mobile App Download: Focusing on Comparison of Innovators and Noninnovators

Table 4

Main results of the regression model 2: app category model.

Variables	Models by app categories
	Model 2-1: game, apps	Model 2-2: hobby, apps	Model 2-3: information, apps
Intercept	0.289	−0.137	−0.097
	(0.127)	(0.179)	(0.160)
Noninnovator	−0.399	0.068	−0.174
	(0.186)	(0.263)	(0.234)
Months since adoption	−0.129	−0.104	−0.074
	(0.022)	(0.027)	(0.024)
Noninnovator × months since adoption	−0.013	−0.173	−0.179
	(0.019)	(0.032)	(0.029)
Calendar month	0.109	0.190	0.188
	(0.020)	(0.028)	(0.025)
Demographic control variables
Age	−0.033	−0.188	0.087
	(0.033)	(0.422)	(0.038)
Gender	−0.069	−0.276	−0.463
	(0.065)	(0.084)	(0.076)
Income	0.236	0.297	0.150
	(0.071)	(0.091)	(0.083)
Region (urban area)	0.033	−0.143	0.192
	(0.069)	(0.088)	(0.080)
Device usage control variables
Device purchase price ($)	0.007	−0.084	−0.130
	(0.032)	(0.041)	(0.038)
Voice traffic fees ($)	0.064	0.101	−0.019
	(0.033)	(0.042)	(0.038)
Instances of text usage	0.027	0.043	−0.111
	(0.033)	(0.043)	(0.039)
Online Internet traffic fees ($)	0.147	0.434	0.206
	(0.032)	(0.041)	(0.038)
Observations	2,492	2,492	2,492
R^2	0.032	0.094	0.082

Note. , , and ( ) is standard error.