Research Article

An Extended Technology Acceptance Model for Mobile Social Gaming Service Popularity Analysis

Table 2

Questionnaire.

Factor Item Measure

Social interaction (SI) SI1 I like to play the game which my friends play.
SI2 WeChat games provide a platform for me to play games with my friends.
SI3 I like to play games with friends.

Altruism (ALT) ALT1 I will give my friends gifts or other in-game help.
ALT2 I often help my friends when they need help in WeChat games.
ALT3 My friends often give me feedback when I offer help they need in WeChat games.

Perceived enjoyment (PE) PE1 It is interesting to play WeChat games.
PE2 Playing WeChat games brings enjoyment to my daily life.
PE3 I always feel happy when I am playing WeChat games.

Perceived usefulness (PU) PU1 Playing WeChat games makes my life different.
PU2 Playing WeChat games makes my life better.
PU3 Playing WeChat games is useful for me.

Perceived ease of use (PEU) PEU1 It is easy for me to play WeChat games.
PEU2 It is easy for me to master the rules of the games.

Flow (FL) FL1 I will not be tired of WeChat games in a short time.
FL2 I will not lose interest in WeChat games in a short time.
FL3 It happened often for me to ignore the time past when I play WeChat games.

Attitude (ATT) ATT1 It is a good idea for me to play WeChat games during my free time.
ATT2 I feel good towards WeChat games.
ATT3 I like playing WeChat games.

Use context (UC) UC1 Playing WeChat games is a way to spend free time for me.
UC2 I will consider to play WeChat games when I am bored.
UC3 I will consider to play WeChat games when I have free time.

Behaviour intention (BI) BI1 I want to play more kinds of WeChat games later.
BI2 I will keep playing WeChat games.
BI3 I will play WeChat games with my friends together.