Use of the Smart Store for Persuasive Marketing and Immersive Customer Experiences: A Case Study of Korean Apparel Enterprise

Table 3

Example of K’s smart stores.

Brand	Solution
	Smart CCTV	Smart hanger	Smart mirror	Smart show window	Smart shelf & showcase
S brand; (menswear)	V	V	V	V
L brand; (petticoat)	V	V	V	V
C brand; (accessories)	V		V		V