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Mobile Information Systems
Volume 2018, Article ID 5047017, 11 pages
https://doi.org/10.1155/2018/5047017
Research Article

The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data

1Department of Business Management, University of Extremadura, Av. Universidad, s/n, 10003 Cáceres, Spain
2Department of Business Organization, Marketing and Market Research, International University of La Rioja, Av. de la Paz 137, 26006 Logroño, Spain
3Department of Business and Economics, Rey Juan Carlos University, Madrid, Spain
4Department of Contemporary History and Actual World, Rey Juan Carlos University, Madrid, Spain

Correspondence should be addressed to Pedro R. Palos-Sanchez; se.xenu@solapp

Received 30 October 2017; Revised 12 December 2017; Accepted 24 December 2017; Published 19 February 2018

Academic Editor: José J. Pazos-Arias

Copyright © 2018 Pedro R. Palos-Sanchez et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

This study analyzes the most important influence factors in the literature, which have the greatest influence on the conversions obtained in a mobile application powered by linked data. With the study of user interface design and a small user survey (n = 101,053), we studied the influence of social networks, advertising, and promotional and recruitment actions in conversions for mobile applications powered by linked data. The analysis of the users’ behavior and their application in the design of the actions to promote and capture constitutes an important part of the current theories of digital marketing. However, this study shows that its results may be contradictory and depend on other factors and circumstances when mobile applications powered by linked data are considered. The predictive value, reached by the developed model, may be useful for professionals and researchers in the field of digital marketing and the user interface design in mobile applications powered by linked data.