The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data

Table 4

Cross loads in PLS.

	Recruitment actions	Conversions	Advertising	Social networks
Conversions	0.292	1000	0.350	−0.018
Direct	0.879	0.439	0.202	0.335
Display	0.302	0.350	1000	0.060
Mailing	0.835	0.050	0.138	0.812
Referred	0.963	0.166	0.279	0.384
SEM	0.909	0.428	0.487	0.276
SEO	0.973	0.275	0.277	0.423
Social	0.511	−0.018	0.060	1000