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Mobile Information Systems
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2018
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Article
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Tab 5
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Research Article
The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data
Table 5
Fornell and Larcker criteria (1981).
Recruitment actions
Conversions
Advertising
Social networks
Recruitment actions
0.913
Conversions
0.292
1000
Advertising
0.302
0.350
1000
Social networks
0.511
−0.018
0.060
1000