Research Article

The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data

Table 5

Fornell and Larcker criteria (1981).

Recruitment actionsConversionsAdvertisingSocial networks

Recruitment actions0.913
Conversions0.2921000
Advertising0.3020.3501000
Social networks0.511−0.0180.0601000