Research Article

The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data

Table 6

Path coefficients and statistical significance.

HypothesisOriginal sampleT statistic valuesSupport

H1Social networks → recruitment actions0.49519320.027Yes
H2Advertising → recruitment actions0.27210910.138Not
H3Advertising → conversions0.2880.4140.340Not
H4Recruitment actions → conversions0.2050.3260.372Not