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Mobile Information Systems
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2018
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Article
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Tab 6
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Research Article
The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data
Table 6
Path coefficients and statistical significance.
Hypothesis
Original sample
T
statistic
values
Support
H1
Social networks → recruitment actions
0.495
1932
0.027
Yes
H2
Advertising → recruitment actions
0.272
1091
0.138
Not
H3
Advertising → conversions
0.288
0.414
0.340
Not
H4
Recruitment actions → conversions
0.205
0.326
0.372
Not