Understanding Mobile Tourism Shopping in Pakistan: An Integrating Framework of Innovation Diffusion Theory and Technology Acceptance Model

Table 1

Demographic profile of respondents

Demographic profile (n = 396)	Frequency	Counts	Percentage (%)
Gender	Male	230	58.08
	Female	166	41.92
Age	15–19	35	8.8
	20–24	70	17.6
	25–29	100	25.2
	30–34	65	16.4
	35–39	44	11.2
	40–44	38	9.5
	45–49	25	6.3
	50 and above	20	5.0
Highest education	High school	166	41.91
	Undergraduate	90	22.72
	Graduate	88	22.23
	Doctorate	52	13.14
Experience using m-devices to shop for tourism products	≤3 years	144	36.4
	3–5 years	130	32.8
	More than 5 years	122	30.8