Research Article
Understanding Mobile Tourism Shopping in Pakistan: An Integrating Framework of Innovation Diffusion Theory and Technology Acceptance Model
| ā | COM | PE | PEU | PU | RA | SP | Usage |
| COM2.1 | 0.713 | 0.294 | 0.344 | 0.262 | 0.055 | 0.388 | 0.409 | COM2.2 | 0.826 | 0.49 | 0.384 | 0.256 | 0.199 | 0.541 | 0.481 | COM2.3 | 0.82 | 0.692 | 0.327 | 0.226 | 0.137 | 0.489 | 0.399 | PE5.3 | 0.662 | 0.906 | 0.372 | 0.281 | 0.123 | 0.424 | 0.446 | PE5.4 | 0.384 | 0.827 | 0.329 | 0.266 | 0.179 | 0.283 | 0.369 | PEU7.1 | 0.255 | 0.275 | 0.781 | 0.276 | 0.266 | 0.263 | 0.394 | PEU7.2 | 0.343 | 0.279 | 0.789 | 0.246 | 0.164 | 0.348 | 0.373 | PEU7.4 | 0.441 | 0.39 | 0.797 | 0.302 | 0.201 | 0.414 | 0.442 | PU6.2 | 0.281 | 0.248 | 0.325 | 0.882 | 0.211 | 0.371 | 0.608 | PU6.3 | 0.307 | 0.335 | 0.364 | 0.908 | 0.22 | 0.333 | 0.63 | PU6.4 | 0.251 | 0.256 | 0.24 | 0.877 | 0.209 | 0.285 | 0.587 | RA1.1 | 0.122 | 0.091 | 0.148 | 0.094 | 0.730 | 0.151 | 0.113 | RA1.2 | 0.074 | 0.107 | 0.195 | 0.103 | 0.703 | 0.121 | 0.098 | RA1.3 | 0.137 | 0.16 | 0.199 | 0.208 | 0.823 | 0.161 | 0.195 | RA1.4 | 0.159 | 0.13 | 0.243 | 0.261 | 0.744 | 0.178 | 0.166 | SP3.1 | 0.466 | 0.392 | 0.34 | 0.205 | 0.17 | 0.777 | 0.38 | SP3.2 | 0.44 | 0.294 | 0.363 | 0.19 | 0.203 | 0.797 | 0.393 | SP3.3 | 0.495 | 0.363 | 0.32 | 0.331 | 0.124 | 0.829 | 0.584 | SP3.4 | 0.552 | 0.32 | 0.409 | 0.425 | 0.185 | 0.854 | 0.703 | Usage8.1 | 0.499 | 0.392 | 0.477 | 0.614 | 0.204 | 0.642 | 0.897 | Usage8.2 | 0.51 | 0.475 | 0.522 | 0.641 | 0.197 | 0.577 | 0.914 | Usage8.3 | 0.469 | 0.409 | 0.38 | 0.59 | 0.14 | 0.551 | 0.886 |
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