Research Article
Understanding Mobile Tourism Shopping in Pakistan: An Integrating Framework of Innovation Diffusion Theory and Technology Acceptance Model
| | CI ratio | | COM | PE | PEU | PU | RA | SP | Us |
| PE⟶COM | 0.953 | COM | | | | | | | | PEU⟶COM | 0.737 | PE | 0.838 | | | | | | | PEU⟶PE | 0.697 | PEU | 0.626 | 0.576 | | | | | | PU⟶COM | 0.532 | PU | 0.405 | 0.41 | 0.444 | | | | | PU⟶PE | 0.533 | RA | 0.218 | 0.231 | 0.36 | 0.272 | | | | PU⟶PEU | 0.561 | SP | 0.781 | 0.546 | 0.564 | 0.413 | 0.257 | | | RA⟶COM | 0.374 | Us | 0.697 | 0.607 | 0.646 | 0.782 | 0.23 | 0.734 | | RA⟶PE | 0.38 | | | | | | | | | RA⟶PEU | 0.503 | | | | | | | | | RA⟶PU | 0.404 | | | | | | | | | SP⟶COM | 0.868 | | | | | | | | | SP⟶PE | 0.664 | | | | | | | | | SP⟶PEU | 0.662 | | | | | | | | | SP⟶PU | 0.536 | | | | | | | | | SP⟶RA | 0.394 | | | | | | | | | Us⟶COM | 0.783 | | | | | | | | | Us⟶PE | 0.711 | | | | | | | | | Us⟶PEU | 0.73 | | | | | | | | | Us⟶PU | 0.885 | | | | | | | | | Us⟶RA | 0.372 | | | | | | | | | Us⟶SP | 0.799 | | | | | | | | |
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CI = confidence interval.
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