The Identification of Marketing Performance Using Text Mining of Airline Review Data

Table 2

Effects of core keyword on satisfaction.

Variables	B	β	t-value	-value
Seats	0.987	0.513	18.6	0.001
Staff	0.874	0.334	11.2	0.001
Cabin	0.555	0.235	7.4	0.001
Class	0.056	0.011	0.5	0.645

; F value: 342.4; R²: 0.771.