Chronotypes’ Task-Technology Fit for Search and Purchase in Omnichannel Context

Table 1

Respondents’ profile.

Demographics	Characteristics	Frequency percentage (%)
Gender	Male	48.23
	Female	51.77
Age in years	18–23	45.98
	24–29	28.94
	30–35	11.58
	36 and above	13.5
Educational level	Undergraduate	48.55
	Masters’ degree	37.94
	PhD	13.5
E-commerce platform	Taobao	28.62
	Jingdong	5.79
	Both	65.59
Experience in using e-commerce platforms	1 year	9
	2 years	12.86
	Above 2 years	78.14