Research Article
Chronotypes’ Task-Technology Fit for Search and Purchase in Omnichannel Context
Table 4
Descriptive statistics on online omnichannel frequency use.
| | N | Mean | Std. deviation | Std. error | 95% confidence interval for mean | Minimum | Maximum | Lower bound | Upper bound |
| Morning | 146 | 3.8493 | 0.61412 | 0.05082 | 3.7489 | 3.9498 | 2.00 | 5.00 | Evening | 165 | 2.9758 | 0.87095 | 0.06780 | 2.8419 | 3.1096 | 1.00 | 5.00 | Total | 311 | 3.3859 | 0.87657 | 0.04971 | 3.2880 | 3.4837 | 1.00 | 5.00 |
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