Chronotypes’ Task-Technology Fit for Search and Purchase in Omnichannel Context
Table 6
Pairwise comparisons.
Dependent variable
(I) chronotype
(J) chronotype
Mean difference (I − J)
Std. error
Sig.b
95% confidence interval for differenceb
Lower bound
Upper bound
Mobile
Evening
Morning
1.234
0.077
0.000
1.083
1.386
Morning
Evening
−1.234
0.077
0.000
−1.386
−1.083
Online
Evening
Morning
−0.874
0.086
0.000
−1.044
−0.703
Morning
Evening
0.874
0.086
0.000
0.703
1.044
Based on estimated marginal means. The mean difference is significant at the 0.05 level. bAdjustment for multiple comparisons: least significant difference (equivalent to no adjustments).
