An Empirical Study on Response to Online Customer Reviews and E-Commerce Sales: From the Mobile Information System Perspective

Table 2

List of correlation coefficients for variables.

	1	2	3	4	5	6	8
(1) Sales volume	1
(2) Ratio of response to negative reviews	0.186	1
(3) Ratio of response to positive reviews	0.264	0.617	1
(4) Product price	0.456	0.011	0.121	1
(5) Product heterogeneity	0.446	0.112	0.121	0.033	1
(6) Positive review rate	0.175	0.110	0.085	0.153	0.318	1
(7) Number of reviews	0.026	0.017	0.014	0.005	0.010	0.020	1
(8) Trading volume in history	0.108	0.098	0.116	0.201	0.039	0.010	0.117
(9) Operation months	0.004	−0.024	-0.031	0.045	0.073	0.411	0.020