Research Article

An Empirical Study on Response to Online Customer Reviews and E-Commerce Sales: From the Mobile Information System Perspective

Table 6

Results of robustness test (subsample from July 2018 to November 2018).

SYS-GMM modelFixed effect of panel data
Model 1Model 2Model 3Model 4

Ratio of response to negative review0.509 (0.115)0.596 (0.097)0.396 (0.088)0.259 (0.086)
Ratio of response to positive review0.128 (0.030)0.094 (0.011)0.109 (0.034)0.083 (0.011)
Wald test value ( value)3.93 (0.000)3.51 (0.000)2.98 (0.000)3.27 (0.000)
Ratio of response to negative review × product price0.069 (0.018)0.055 (0.019)
Ratio of response to positive review × product price0.277 (0.089)0.210 (0.036)
Ratio of response to negative review × product heterogeneity0.089 (0.014)0.149 (0.048)
Ratio of response to positive review × product heterogeneity0.137 (0.055)0.153 (0.022)
Other control variableIncludedIncludedIncludedIncluded
Wald chi2996.732,115.69
Sargan test ( value)15.771 (1.101)19.932 (1.175)
AR2 ( value)0.939 (0.195)1.101 (0.139)
R20.2020.227
F value89.93110.72
Number of observed values13951139511395113951

Note. The dependent variable is the sales volume. “” and “” in the table mean that z-statistics are significant at the levels of 5% and 1%.