Research Article

Mobile Users’ Self-Disclosure Behaviour on WeChat: Application of Social Cognitive Theory

Table 1

Review of antecedents on social media users’ self-disclosure behaviour.

SourceMediaAntecedentsFindings

Oghazi et al. [5]FacebookPrivacy concerns, attitudes, and intentionsPrivacy intention is the only antecedent that has a significant direct influence on users’ self-disclosure of information. By contrast, neither privacy concerns nor privacy attitude had a statistically significant influence on self-disclosure

Chen et al. [6]Social network sites, such as Sina WeiboAttachment anxiety, attachment avoidanceIndividuals with high attachment anxiety disclose less personal information on their SNS profile page, while those with high attachment avoidance show a decreased disclosure of profile image on SNS

Zhang et al. [7]WeChatRole stress, self-presentation, relationship maintenanceWeChat users improve self-disclosure by maintaining relationships and presenting themselves positively in response to role stress

Li et al. [8]FacebookSocial awarenessPromotion-focused privacy behaviour (i.e., self-disclosure) is primarily determined by a promotion-related factor (benefits of social awareness), whereas prevention-focused ones (i.e., privacy management strategies) are primarily determined by prevention-related factors such as privacy concerns

Walsh et al. [9]FacebookPerceived network responsivenessPeople who perceived their Facebook network as more responsive self-disclosed more openly on Facebook

Mouakket and Sun [10]Social network sites, such as RenrenPerceived usefulness, habit, subjective normsPerceived usefulness and habit have positive effects on information disclosure, while the effect of subjective norms on information disclosure is not significant

Mouakket [11]Snapchat, WhatsApp, and SkypeEntertainment and perceived escapism. Social interaction and social influence. Information sharing and perceived usefulnessIntrinsic gratifications (entertainment and escapism) and social gratifications (social interaction) have positive effects on the depth and breadth of self-disclosure via mobile instant messaging apps. Women’s self-disclosure is positively affected by social influence, while men are not influenced by this type of gratification

Caci et al. [12]FacebookPersonality traitsHigh extroverted and openness people tend to disclose on Facebook a significant amount of personal information, whereas high consciousness and agreeableness users are less inclined to do so

Wirth et al. [13]Social networking sitesSubjective norm, benefits, and perceived riskSubjective norm and benefits positively affect self-disclosure, while the effect of perceived risk on self-disclosure is not significant

Kroll and Stieglitz [14]FacebookPerceived control, trust, and perceived privacy riskDiscussing the three factors that influence self-disclosure, perceived control could be addressed more easily with digital nudges than trust or privacy risk

Liu et al. [15]WeChatPrivacy risk, perceived control, role conflict, habit, and emotionRole conflict positively affects privacy risk, and privacy risk negatively affects self-disclosure. Role conflict negatively affects perceived control, and perceived control positively affects self-disclosure

Mouakket and Sun [16]Social networking sitesPersonality traits, perceived usefulness, and perceived enjoyment, genderPersonality traits affect perceived usefulness and perceived enjoyment, which further influence information self-disclosure. There are significant gender differences

Jiang et al. [17]Online synchronous communicationsPrivacy concerns, social rewardsPrivacy concerns negatively affect users’ self-disclosure, while social rewards positively affect self-disclosure

Taddicken [18]Social webPrivacy concerns, perceived social relevance, and the number of applications, willingness to disclose, agePrivacy concerns hardly impact self-disclosure, but perceived social relevance and the number of applications used proved important. Users’ general willingness to disclose is most important when providing sensitive information. Age negatively affects self-disclosure

Cheung et al. [19]FacebookSocial influence, perceived benefits, and perceived privacy riskSocial influence is the factor that exhibits the strongest effect on self-disclosure in social networking sites, followed by perceived benefits. Surprisingly, perceived privacy risk does not have any significant impact on self-disclosure