Research Article

New Model Construction of Enterprise Information Resource Management under e-Commerce

Table 1

Difference comparison of ERP, CRM, and SCM.

EASManagement contentKey issues of implementation

ERPProduction plan, material requirement plan, purchase plan, sales plan, utility plan, financial cost control plan, and human resource plan.The key to solve this problem is to integrate and optimize the resources within the enterprise. The idea of implementing supply chain management in the enterprise reduces the cost from the aspect of enterprise production process and improves the competitiveness and profit of the enterprise.

CRMCustomer centered, including basic functions such as sales, marketing and customer service support, focusing on the effective exploration and utilization of customer resources by enterprises.Focusing on increasing customer value, it can effectively meet the personalized needs of customers, increase sales from the aspect of customer relationship, and improve the response speed and sensitivity of enterprises to the market and customers.

SCMCoordinate with external resource integration and business to realize the management of the whole supply chain.Taking customer satisfaction as the management goal, with the help of information technology, making rapid response to market demand, and ultimately improving the overall competitiveness of the supply chain.