Research Article
Research on the Application of Multimedia Elements in Visual Communication Art under the Internet Background
Table 4
Shopping website design factor attributes and type coding annotations.
| | Design factor | Design factor form | | |
| | A. Page coding | a1. Up and down menu + right or left menu | a2. Up and down menu + multisegment menu | a3. Other forms of menu | | B. Title design | b1. Pure logo | b2. Logo + text | b3. Logo + graphic | | C. Navigation design | c1. Graphic + text | c2. Border + text | c3. Plain text | | D. Promotional graphics | d1. Single picture | d2. Looping pictures | d3. No | | E. Product showcase | e1. Image + text list | e2. Text list only | e3. Video playback window | | F. Web content | f1. Single content | f2. Multicell | f3. Single/multiple cells | | G. Color combination | g1. Moderate color | g2. Enthusiastic and bright color | g3. Fresh and elegant color |
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