Research on the Application of Multimedia Elements in Visual Communication Art under the Internet Background

Table 6

Different design patterns for shopping site style image benefit value.

The value of the design factor form for the intentional value of the style
	Design factor form	Exquisite	Beautiful	Lively	Professional	Creative	Rich
Page layout	a1	−0.60	−0.52	−0.57	−0.30	0.16	−0.54
	a2	0.22	0.10	0.03	0.42	0.09	0.13
	a3	0.80	0.95	−0.95	−0.50	0.22	0.15
Title design	b1	1.24	0.76	−1.30	−0.35	0.78	−0.66
	b2	−0.12	0.13	0.10	0.17	0.53	0.13
	b3	−0.50	0.70	0.58	0.15	−0.75	−0.02
Navigation design	c1	0.16	0.69	0.70	−0.28	0.02	−0.58
	c2	1.70	−0.87	0.31	−0.20	−0.58	0.1
	c3	−0.50	−0.09	0.53	0.33	−0.70	0.33
Promotional graphics	d1	1.17	0.07	0.30	0.06	0.75	0.76
	d2	−0.16	1.90	0.67	0.17	−0.58	1.33
	d3	−0.19	−0.55	−0.30	−0.40	−0.76	−0.76
Product showcase	e1	−0.65	1.29	−0.10	0.03	−0.78	0.37
	e2	1.40	−0.08	0.40	0.76	0.09	0.12
	e3	−0.62	−1.10	0.55	−0.45	0.28	−0.02
Web content	f1	0.50	−0.44	0.58	−0.45	−0.55	−0.36
	f2	−0.19	0.47	1.33	−0.36	0.98	0.79
	f3	−0.51	−0.41	−0.70	0.38	−0.23	−0.22
Color combination	g1	−0.97	−1.05	−0.79	−0.08	0.85	−0.55
	g2	1.60	2.25	−0.50	0.70	1.79	0.26
	g3	2.10	−0.06	0.73	−0.23	−0.66	−0.23