Research on the Application of Multimedia Elements in Visual Communication Art under the Internet Background

Table 7

Main factors guiding the perception of shopping websites.

Factor guide	Intentional semantics	Factor one	Factor two
Evaluation factor	Exquisite	0.97	0.06
	Lively	0.95	0.18
	Popular	0.90	0.35
	Creative	0.88	0.22
	Rich	0.85	0.35
	Beautiful	0.84	0.11
Structural factor	Professional	0.43	0.88
	International	0.26	0.85
	Reconcile	0.10	0.84
Explain the amount of variation		54.05%	19.70
Cumulative interpretation of variation		54.05%	73.75