Research Article

Big Data Analysis of e-Commerce Efficiency and Its Influencing Factors of Agricultural Products in China

Table 1

Evaluation index system of e-commerce efficiency of agricultural products.

Index typeLevel indicatorsSecondary indicators

Output indicatorsThe development level of agricultural products e-commerceOnline retail sales of agricultural products, Y
Information technology investmentNumber of internet broadband subscribers, X1

Input indicatorsLogistics service inputTotal number of employees in communications, transportation, postal services, and primary industries, X2
Infrastructure investmentThe total number of kilometers of traffic construction, X3