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| Source | Antecedents | Research focus |
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| [12] | Group level factors, such as national culture, global consumer culture, individual, and psychological factors, such as personal value and attitude | Why consumers buy luxury, what they believe luxury is, and how their perception of luxury affects buying behavior in India’s context |
| [13] | Eight motives, self-actualization, product quality, social comparison, others’ influence, investment for future, gifting, special occasions, and emotional purchasing; personal income, age, the motives of gifting, others’ influence, and product quality | Chinese consumers’ motives for purchasing luxury products and the interrelationships among individual differences, motives, and luxury consumption |
| [14] | Different groups, including elitist, distant, and democratic group | Chinese consumers’ motives, attitudes toward luxury brands (ATLB), and the impact of ATLB on consumer behavior |
| [15] | Value consciousness, susceptibility to normative influence, and the need for uniqueness; brand attitude and consumer knowledge | The underlying motivations for luxury consumption among Chinese middle-class consumers; testing the relationships between psychological traits and attitudes toward the best-known luxury brands |
| [16] | Self-directed symbolic/expressive, experiential/hedonic, utilitarian/functional, cost/sacrifice, and overall luxury value | Comparing luxury value perceptions among British and Indian consumers; providing a comparative context between collectivist and individualistic markets |
| [4] | Consumer characteristics, such as income and culture; buying reasons, such as self-expression, and hedonism; and luxury product/brand and perceived premium quality | The reviewed literature on luxury marketing with an attempt to analyze luxury goods consumption from three different perspectives: product or brand, consumer characteristics, and buying motivations |
| [8] | Traditional Chinese cultural values (face, harmony, and guanxi), political ideology, and materialism | Examined the effect of traditional Chinese cultural values and adherence to political ideologies on materialism and interest in luxury products |
| [17] | Religion, luxury consumption attitudes and personal values, global consumer culture, and gender | How consumer values and motivation influence purchase intentions toward luxury goods |
| [18] | Status seeking, interdependent self-concept, need for uniqueness, and susceptibility to normative influence | Examined the impact of various individual differences on consumers’ propensity to engage in conspicuous luxury consumption |
| [19] | Individual value, social value, subjective norm, attitude, behavioral control, and past experience | How individual and social luxury values affect customer attitude, behavioral control, and subjective norms and how these variables and experience influence the intentions to recommend and pay more for luxury clothing in the Brazilian market. |
| [6] | Materialism, brand consciousness, consumer ethnocentrism, and bandwagon behavior | Factors that affect Chinese consumers’ attitude toward purchasing luxury foreign fashion goods online |
| [20] | Power deprivation | Confirmed the effects of power deprivation on luxury consumption and provided practical suggestions for luxury brand managers and retail mall managers |
| [3] | Brand prominence and status consumption | How the use of a prominent versus subtle branding strategy and status consumption affect consumers’ intention to buy luxury products across emerging and mature markets |
| [2] | Consumer needs for uniqueness, self-monitoring of expressive behavior, and extrinsically motivated | Examined the influence of consumer goal attainment (extrinsic and intrinsic) on the intention to purchase luxury products (explicitly versus subtly marked) |
| [7] | Consumer vanity, brand consciousness, and attitude | Considered the role of consumer vanity and brand consciousness in the context of luxury purchases |
| [5] | Value orientations, such as self-enhancement values and openness to change; luxury values, such as social and uniqueness value | Investigated the effect of four cultural value orientations on the values consumers ascribe to luxury products |
| [21] | Psychological and sociological factors like self-awareness, social comparison, and materialism | Provided empirical evidence on the direct and indirect effects of the abovementioned psychological and sociological factors as the antecedents of bandwagon luxury consumption |
| [22] | Regulatory focus, goal orientation, and self-construal | How consumers’ promotion and prevention focus influence luxury purchase intentions |
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